Producing, or hiring someone to produce an explainer video can be a difficult process. It’s important to get it right as an explainer video can be such a powerful investment for your marketing arsenal.
If you’re hiring an agency with a proven track record, then you don’t have to worry. However, you may want to have more involvement in the production process and style of the video.
For those of you that want to know what makes an explainer video succeed, we have put together 7 of the best explainer videos ever made to help inspire some ideas and demonstrate the different techniques you can use.
#1 Apple – iPhone 7 and iPhone 7 Plus in 107 seconds
Now I know that everyone knows Apple is one of the best companies in the world at marketing their products. But this year, they mixed it up a little. They used a mostly typography based explainer video with very simple graphics to make a powerful video that was shared by millions all over the world.
The crazy part is, this video could have been produced by a teenager in their bedroom on very basic software. It’s the clever use of subtle messages, fast transitions and powerful music that made this video an instant hit.
#2 What is Dropbox?
Another one of the larger companies championing the use of explainer videos is Dropbox. The success of this video was down to one key point.
The video is 100% consistent with their branding. Check their website, marketing materials, app, logo and the animation in the video if you don’t believe me.
As we mentioned in our 5 Insider Tips for the Perfect Video Marketing Campaign, keeping your video consistent with your brand is crucial.
#3 What is Pinterest?
Another big advocate of explainer videos and powerful tech company is Pinterest. Note that you often don’t notice the background music in an explainer video. But watch one without it, and the video will often seem hollow and dull.
The light-hearted music used in this video sets a nice relaxing tone for the video, making it more pleasant and easy to watch.
Notice the similarity between this video and the Apple one at the start. The fast paced music and transitions can really excite the viewer and change their mood.
Obviously, it depends on your business, clients and what you want to achieve from the video, but fast paced music and transitions can be a very powerful, and often overlooked tool.
#5 Adoddle PM
This video makes use of a range of techniques. But what makes it so effective is the use of 3d effects. 3d animation is becoming more and more popular in all areas of business and technology, and that’s no different in explainer videos.
It’s easy to see why, when you watch the video below.
The video below uses infographic style animation. Infographic style is perfect for explainer videos for apps, as well as a wide range of businesses and services.
It uses attractive graphics and colours to demonstrate what is being said in the voice over and keeps it simple.
Infographic animation is one of our favourite styles of video and one of the most effective in terms of ROI.
#7 DollarShaveClub.com – Our Blades Are F***ing Great
Last but most definitely not least, we have the Dollar Shave Club. One thing to notice, is that this is a live action video. Live action videos can be a lot more effective for physical product companies, and services such as restaurants and coffee shops.
But what really stands out, is the humour in this video. On the surface, you see live action, a guy in business wear, you might expect a corporate video. But Dollar Shave Club shocked their audience by not taking themselves too seriously and providing a very entertaining video.
Humour was their way of being original and unique, making the video a lot more entertaining and likely to go viral …
Which earned it almost 24 million views!