A growing trend these days is the use of animated videos to support the marketing efforts of trendy new startups.
There are millions out there and tons of different types to choose from.
However, whilst we produce bespoke explainer videos and would always recommend paying for a premium service such as ours, we understand that sometimes it’s difficult to find the funds to put aside for a fancy new video.
So don’t worry, we’ve got your back!
You can go the DIY route to produce yourself a very powerful intro video for your startup if you haven’t got the
budget for a fully bespoke explainer video.
And here’s exactly how to do it…
1. Plan Your Video (£0)
First you need to decide what type of video you want to create. This post provides a handy list of the 9 main styles to choose from. But let’s assume for this article that you’re going for a basic animated character or infographic style video.
Now, you should watch some of your favourite explainer videos for inspiration. You will find some great and easy to implement tips in this post about the best explainer videos ever made.
Once you’ve watched some videos and hopefully got some great ideas and tips, it’s time to sketch your storyboard. Premium video companies such as ourselves provide fully animated storyboards of each scene, but it can’t hurt sometimes to just put pen to paper and make some rough sketches of your ideas, don’t worry if you’re terrible at drawing, as long as you can tell what it’s meant to be then that’s absolutely fine!
Tip: Don’t spend too much time sketching your storyboard as it will probably be very different once you have written your script!
2. Write your Script (£0)
The script should always come first, assuming your video will have a voice over, everything in the video will be based on and support the script. Your script should be engaging and informative, and not too salesy.
A good basic structure to follow when you’re writing your script is:
- Attention: Grab the viewers’ attention, call them out, arouse their interest
- Interest: Explain what your startup can do for them and how it can change their life
- Desire: Build desire by showing proof of how your business works, build credibility by including elements such as testimonials.
- Action: Include a clear call to action at the end of the video, imagine the viewer is super interested and wants to know what to do next (e.g. visit our site and buy xyz, fill in our contact form, get in touch today, etc)
Want more help with your script? We offer a completely free infographic and in-depth PDF on how to write potent sales copy or scripts on our website.
Finally, don’t forget that the length of the script will affect the length of your video and therefore costs. A general rule of thumb we use is 70 words per 30 seconds of video. It doesn’t sound like much but if you try to cram a long script into a short video, the voice over will sound poor and the animation will move too quickly!
3. Voice Over (£20 – £75)
Unless you know someone with a very high quality microphone and clear ‘bbc-like’ voice, then you are probably going to want to hire someone to record your script. There are hundreds of websites out there claiming to have the best voice overs at the best prices, but it all depends on the accent you would like.
Here’s some of our favourite voice over marketplaces:
4. Animation (£65)
This is the fun part, where you can really bring your video to life. Using your newly recorded voice over, script and rough plan / storyboard, you can now begin to produce your video!
In our 9 Unique Types of Demo Video for Startups post, we discuss a number of ways you can produce your video, which you might want to check out if you are on a real tight budget.
But for this example, we’re going to be using a tool called ‘GoAnimate’. It is a monthly subscription service with a 14 day free trial, however if you want to make a really effective video you are probably going to want a month of the £65 package.
GoAnimate is great because it has lots of elements which you can drag and drop into an easy-to-use tool and it really allows anyone to make a DIY explainer video that can look very polished and professional.
It’s important to take your time at this stage, make sure the animation matches your script and times in with your voice over.
5. Add Music (£15)
Some people prefer to skip this stage but here at Platinum Videos, we feel that explainer videos without background music lack character. It’s something that you don’t really notice unless you’re looking out for it, but if you watch a video without background music you can’t quite put your finger on something that feels missing.
Tip: You can’t just add your favourite top 40 song to the background of your video! – It will likely land you in hot water for copyright infringement.
You need to purchase some royalty free background music. Get yourself over to AudioJungle and find something you like for just £15. Remember to think about the intended audience of your video and target market of your startup (e.g. corporate vs fun and quirky).
6. That’s it!
Put your voice over, music and animation all together. Make sure the background music isn’t too loud and the animation lines up with the voice over at every stage and you now have your very own intro video for your startup all for the cost of roughly £150.
We hope you found this article useful!
Here are some of the supporting links we mentioned:
- The Best Explainer Videos Ever Made
- 9 Unique Types of Demo Videos For Startups
- Our Free Sales Copy / Script Writing Guide and Infographic
Would you rather have an ultra-converting, premium and bespoke explainer video made for your business by our team? Or maybe you want some help or advice about your video… Just get in touch with our team today at firstname.lastname@example.org