Last week, on the 23rd of June, one of the most important political decisions in our life-time was made, a decision that divided political parties, families, regions and the nation as a whole. When the result came through that the nation has decided to leave the EU, most people were shocked.
Many assumed that the remain campaign was going to win and there was nothing to worry about. What they forgot to consider was the increase in political participation in recent times with the rise of new technology and the internet.
The game hasn’t just changed in business, its changed in politics too. New tactics were used on both sides to gain exposure to and influence voters. What was one of the most powerful tools in the leave campaign’s arsenal?
Animated Explainer Videos.
Regardless of your political views, you have to admire the fact that the video above was a very smart and cost-effective move for the leave campaign and was one of the key drivers of voters switching from 50/50 to voting to leave the EU.
The remain campaign failed to capitalise on this new technique, and it cost them dearly. Don’t be afraid of new changes, embrace them. Read here about how we predicted Roy Hodgson’s inability to embrace change would cost England in the Euros.
If you want to learn more or have a chat with us about how explainer videos could help you, visit www.platinumvideos.uk to see some examples, read up and contact us.