We’re always banging on about how important video is to any SEO strategy and how powerful a tool it can be. But you might be wondering how…
Follow these 7 easy steps to see your video content soar to the top of Google and Youtube rankings in no time at all.
1. Choose and Research your Keyword(s)
Before doing anything, sometimes even before creating your video content (depending on your goals), you should research and choose the right keywords for what you’re trying to achieve and rank for.
You should make use of the Google Adwords Keyword Tool to determine the best keywords to target in your area. The most searched keywords might not always be the best to target as they are heavily contested, consider going for more niche and specific keywords that have less competition.
Once you have chosen the phrase you will use as your keyword, make sure the video title, description and tags all have it included.
2. Detailed Descriptions
It’s not enough to just include your keywords in your description though, there’s really no hidden tricks here, just make it as long and detailed as possible as long as the information is valuable and relevant.
The longer the description, the more likely the video is to rank for relevant keywords, it’s as simple as that! You don’t just want to aim for your primary keyword, you can rank for a number of different long and short-tail keywords by making good use of your video description.
3. Embed and Share the Video as Much as Possible
For anyone familiar with backlinking with website SEO, this has the same principle. The more that Google can see your video being shared and embedded from multiple different sources, the better chances it has of ranking highly.
Don’t just try to get the video anywhere and everywhere though, make sure it is on credible and relevant websites that actually provide value to users through the use of your video.
A good place to start is to embed it on your website, your blog, and all of your social media pages.
4. Make use of Playlists
The more time people spend on your videos and your channel, the healthier their rankings will be on Youtube and Google. One way to increase channel time is to make playlists for your videos.
Try to identify common themes from your videos that can be grouped into playlists in a way that makes sense. Don’t worry if you haven’t got many videos on your channel, you can also include other relevant videos from other channels as part of a playlist.
Youtube loves playlists, and prefers to promote them over single videos.
5. Optimise the Length of your Video
This all depends on the goals of your video. For example the perfect explainer video for a website length is usually around 90 seconds. If you want to create an advert for YouTube then the video needs to be 60 seconds long.
If you’re creating regular content for a video channel, you might want much longer videos of 10-20 minutes long.
On social media, much shorter videos are preferred because people are being bombarded by entertaining and informative content and don’t have the patience to sit on one video for too long.
Here’s the average lengths of the most shared Facebook videos:
6. Engage viewers and encourage subscribers
Try to encourage comments on your videos, they can help videos go viral and more likely to rank. Notice how those annoying ‘YouTubers’ always nag people to like, comment and subscribe? That’s because they know that engagement is key to making videos go viral.
If people do comment, try to respond to as many as possible. You can also ask people to give their thoughts or suggest ideas for potential new content in your comments section.
7. Optimise your YouTube Channel
Google and YouTube’s algorithm will look at your channel to see how credible you are. Make sure it’s complete. Here’s 4 things you can do to make your channel ultra-professional in minutes:
- Images: Make sure your profile picture and background is attractive and relevant to your branding and goals. When uploading the images make sure they are named according to your SEO Keywords.
- Links: Link everything to everything, your website to your YouTube Channel, and vice-versa, as well as all of your other social medias. Also link to all your new videos on your social medias when you release them.
- Description: Just like the video descriptions, make it long and informative. Be clear about your business and channel, what value you provide for people and how.
- Subscribe: People often overlook this but if you subscribe to popular and credible channels in the same space as yours, this sends subtle signals to Google and Youtube that are likely to improve your rankings.
If you have followed these 7 simple steps then you should start seeing results in a matter of weeks. Your channel and videos should be ranking higher on YouTube and Google and this in turn should help improve the SEO of your website.
If you’re struggling for ideas about what kinds of videos to create for your channel, then check out our 9 Unique Types of Demo Video for Startups.