Here’s the big misconception…
A lot of people make the mistake of thinking that video marketing is not important. Or some think that you can just produce a video and put it on your Youtube channel and expect results.
This is not the case. Video marketing is the future of marketing and it is happening now. If you start 2017 with a strong video marketing campaign, chances are you are going to blow your competitors out of the water.
However, if you don’t, chances are one of your competitors are going to blow YOU out of the water.
Luckily, video marketing isn’t rocket science, and with these 5 simple tips you can be sure that you are ahead of 80% of your industry in terms of video marketing.
Let’s look at each one in turn…
1. Educate, Don’t Sell!
Well not exactly, the video’s main job is to sell your products and services. But to do this effectively you need to educate the customer. If you can teach them something relevant to your industry, they will automatically consider you an authority and trust your company, making them want to buy from you!
Give your brand a story, make it stand out from all the sales jargon people see all day all over the internet. Target the emotive side of people’s decision making before you target their rational side.
2. The Script is Key
The key to any successful marketing video is the script. The script is what drives the voice over and animation. The voice over is the element which most connects with the viewer on a sub-conscious level and drives them to resonate with your brand.
Here’s some quick tips for the perfect script:
• Keep it fun: Whether you are B2C or B2B, your main goal is keeping the attention of the viewer, this is getting more and more difficult as people’s attention spans shorten in the information age
• Focus on them: Focus on the viewer, what you can do for them, what you can teach them, avoid bragging about yourself and your company
• Build trust: Use facts and figures to demonstrate how you can deliver tangible results to your customers
(NOTE: Want to learn how to write the most potent script in minutes? Just download our FREE cheat sheet and infographic here – This is the formula we use at Platinum Videos for all our clients!)
3. Get Sharing!
As we mentioned in the intro, don’t just upload your video to Youtube and ignore it. The more platforms you can host it on, the better!
But… Most Importantly:
Your Website! – It has been found that the most effective place to host a marketing video in terms of ROI is on your website. The top fold is best! But anywhere on your website will increase the video’s ROI tenfold compared to just hosting it on social media.
4. Produce Multiple Videos
Video marketing is most effective when used at multiple stages of your marketing funnel. Every video should be tweaked according to where the viewer is at in terms of your buying cycle.
• Top of the Funnel: Videos are perfect for building awareness of your brand making them the ideal tool for pre-funnel marketing. Not only that, but they are incredibly effective at boosting CTRs.
• Middle of the Funnel: This is where video marketing can make you a lot of money. You can use videos to build trust and credibility, educate your customers and encourage them to buy your products or services.
• End of the Funnel: This is where video marketing can help to deliver outstanding customer satisfaction and have them coming back for more. Video FAQs, Walkthroughs, Demonstrations and guides are all super-effective ways of making your clients into brand evangelists in no time.
5. Keep your Branding Consistent
Last but not least, is to keep your branding consistent. Wherever the viewer sees your video, on a sub-conscious level they need to know that it came from you.
Branding consistency is very easy, but super important!
All you need to do is ensure that the video uses similar graphics, layout and colouring to your website and marketing materials. Also, having your logo prominent either; during, at the beginning and/or at the end of the video is very important.
Just fill in your details on our homepage (in the contact box to the right of our video) to receive your free script building guide and sales copy cheat sheet to have you writing super potent sales copy in minutes!
You now have everything you need to build a successful video marketing campaign. We hope you found this guide helpful and if you have any questions, just drop us an email at firstname.lastname@example.org.