When purchasing an explainer video, prices can vary wildly from one agency to the next. It’s a jungle of features, packages, payment plans and bold claims. So how do you know if an agency is taking you for a ride? You may be offered a price that seems too good to be true, or one that seems a little pricey just for a video.
You might be considering whether to use an established and reputable agency, or just go to fiverr.com or a freelancer to save a few hundred pounds or dollars. Well here’s five factors to consider before making a decision, which could potentially save you thousands in the long-run.
1. Do you just want a video, or an all-round powerful marketing tool?
There are a number of uses and benefits of explainer videos. Too many to talk about. Check out our top 10 reasons for an explainer video here. Brands like Apple and Dropbox don’t hold back when investing in video marketing, and that’s because they know that video marketing can super-charge their online marketing by increasing sales, conversions, brand identity and SEO.
It comes down to how you want to position yourself as a company, do you want to be the Apple of your market, or do you want to be the cheap competitor always missing the buck from being too tight with their marketing budgets?
2. Do you want a bespoke and flexible service?
Many producers of explainer videos are able to offer cheaper services because they use easy-to-edit templates with little or no flexibility or customisation to cater for the individual needs of each project. If you want a simple video that looks like every other video, then you might as well purchase a video template yourself and hire a freelancer to customise it.
If you want a tailor-made, hand-crafted video that will be completely unique to you and blow your competition out of the water, then you should be looking at custom animation. Read here about how we recently got on with one of our customers and offered complete flexibility and support.
3. Do you want an all-inclusive package with no hidden charges or restrictions?
In order to reel you in, some companies will give an irresistible offer such as ‘explainer videos from £xxx’but what they avoid telling you is that this price is for a 30 second, templated, generic video where you will have to provide the script and/or voice-over. It might not offer the support necessary to implement the video most effectively onto your website or other marketing materials. They will likely offer few to no revisions on the video.
In reality, when all ‘extras’ that are actually necessities are included, you’re looking at a much higher price than the original offer, which could be 4 or 5x the advertised price. Remember to read the small print!
4. Do you want to earn trust?
A strong brand identity in any industry is built on trust. People are exposed to salesy videos all day every day in the internet age, and in seconds they will subconsciously decide if you are a cheesy sales person or a reputable company with valuable information on offer. If your video is of great quality, engaging and informative, people will feel engaged and attached to your brand.
This is where the real value of videos stands out and what separated the men from the boys in online video marketing. Your explainer video can be the tool in your marketing arsenal that demonstrates you as an authority in your industry.
5. Do you want the video to pay for itself 10x over?
When purchasing an explainer video, you are not just buying a video, you are investing in a proven marketing process that guarantees results. Make sure you get it right, and the cost will be insignificant in comparison to the direct and indirect returns in terms of new customers, increased sales and improved customer loyalty.
The old fashioned cliché ‘you get what you pay for’ rings to mind, but it is always right, especially in video marketing.
Want to learn more? Visit our homepage www.platinumvideos.uk